The Congress spent a lot of time discussing that in the past years, Bac Ha tourism facilities have been invested step by step (8). State management on tourism has been strengthened. The form of tourism is increasingly diversified, initially linking tourism development with preserving cultural identities of ethnic groups. Tours and tours are expanded, initially put into operation. The number of tourists increased an average of 15% annually, in 2014 there were about 160,000 visitors, an increase of 3.2 times compared to 2010, of which international visitors accounted for 35%.
The Congress also frankly said that although some results have been achieved, Bac Ha still has many limitations such as tourism development which is not commensurate with the potential and advantages of the locality; There are not many specific solutions to encourage, support tourism and development services. Monotonous tourism products are not yet attractive to tourists. Tourism human resources are insufficient and weak.
From these judgments, the Congress set out the direction and objectives of tourism in the term of 2015 - 2020 such as: Implementing the tourism development plan in Sa Pa district in the period of 2015-2020; Expanding and strongly developing different types of tourism (convalescence, eco-tourism, culture, food ...); Gradually build tours to attract domestic and foreign visitors; Investment in construction of economic infrastructure, construction of amusement parks (Na Co Lake park; road to Ba Con Con mountain, hotel restaurants ...); To develop traditional handicraft and cottage industries (brocade weaving, Ban Pho wine production, agricultural tools forging and casting) and traditional trade villages (in Ban Pho and Bac Ha townships); To build a number of tourist products to exploit garden houses with services of visiting and staying in place, spa services, traditional medicinal baths, stilt houses and maintaining and developing ceremonies. traditional festivals, traditional horse racing tournaments to create tourism products with a unique identity of Bac Ha; Investment in embellishing historical relics, landscapes, ecotourism spots, cultural tourism, spiritual tourism; Effectively implementing tourism management and strengthening the promotion of Bac Ha tourism (designing, producing and publishing tourism promotional publications including leaflets on tourism and internship events. folding on routes, tourist sites, brochures about Bac Ha tourism, pocket travel maps); Promote propaganda and introduction about Bac Ha tourism potential broadcast on provincial and district TV stations; Established Bac Ha tourism website; Focus on training human resources to serve the tourism sector; Promote propaganda and education to improve knowledge of community tourism, style of civilized and polite behavior for ethnic people so that tourists really have a good impression on Bac Ha.
In order to effectively implement the above tasks, the Congress agreed to implement some important solutions such as focusing on selecting, building and implementing 6 programs with 15 full-time projects on all fields. areas, details: Program on developing services and tourism, including 02 schemes: Trade and service development; Tourism development associated with cultural identity. Among the above 15 projects, 03 projects were selected to direct the focus and create a strong change right from the beginning of the term, which are the Projects: New rural construction; tourism development associated with cultural identity and scheme to improve the quality of cadres, party members, and quality of cell life.
It can be seen that, with the interest of the Party and the state along with the favorable potential of tourism development, the Congress has concretized the aspirations of the Bac Ha people by determined to develop tourism in a sustainable way. , effectively deploying the Tourism Development Project in the period of 2016-2020, gradually bringing tourism into a key economic sector, soon developing a breakthrough to bring the center of Bac Ha town and suburbs into the city. ecotourism center with various types of tourism combined with vacation, visiting scenic spots, historical and cultural relics and traditional festivals.