Attending the press conference are more than 40 press agencies and many bloggers specializing in promoting tourism. At the press conference, Lao Cai province gave information on tourism activities across the province. Accordingly, in 2020, the number of visitors to Lao Cai decreased by 55% compared to the previous year. In Lao Cai province, about 15 -20% of accommodation establishments stop working, more than 3,000 workers in the tourism sector lose their jobs, stop working ...



In this situation, Lao Cai province stimulates tourism demand, with the aim of restoring local tourism, preparing conditions to welcome visitors after the Covid-19 epidemic is under control. There are four main groups of solutions: stimulating tourism demand through the media, stimulating tourism demand through organizing cultural products - attractive tourist events, stimulating tourism demand through discount combos, stimulating tourism demand through mechanisms and policies of Lao Cai province.

Activities to stimulate tourism demand "Flavor of Lao Cai" in 2021 will focus on the following contents: Promote communication, promote tourism promotion "Lao Cai - a friendly, safe and attractive destination. advertise on central media channels (VTV1, VTV3), local and electronic information websites, websites, social networks; Welcoming the press and media delegation (Presstrip) integrating press conference to announce the stimulus program, the survey program (Famtrip), the tourism promotion program (Roadshow) to introduce tourism potentials, building networks the tourism development cooperation network in the southern key tourist market; Promote and promote tourism demand through domestic seminars and fairs such as: Lao Cai Tourism Trade Investment Promotion Conference in 2021, Ho Chi Minh City Tourism Festival, Sa Tourism Culture Festival Pa in Hanoi, Caravan program itinerary connects Lao Cai tourism with key markets (Ninh Binh - Hue - Da Nang - Hoi An).

Especially in order to create a spillover effect, stimulate demand and attract a large number of tourists to Lao Cai, a lot of new and unique tourism products will be organized such as: The cultural tourism product experience organization "Reappearance Sa Pa love market ”at the tourism center (Sa Pa); Flower festival and brocade performance at the Center for Tourism and Tourism (Sa Pa); The "Crossing the Heritage Area" tournament was held in Sa Pa, Y Ty (Bat Xat); Bicycle race "Walking in the middle of the water season"; Organize special festivals in Sa Pa (Festival of love season, summer with colorful Sa Pa activities, Street festivals, Rock and Flower Discovery Festival, Mass Culture Show, Discovery ethnic cultures of Ta Phin commune ...; Organizing festivals, cultural events with private brands for Bac Ha district such as Bac Ha White Plateau Festival, Bac Ha White Plateau Festival ... General sports tourism products in Bac Ha according to the consultation of French experts ... etc ...



Promotion programs, events and promotional combos of businesses were also launched in the province: 100% free of charge and entrance fees for tourist attractions managed by the province (Ham Dragon, Silver Waterfall, Sin Chai, Ta Phin, Muong Hoa Valley, Golden Stream - Love Waterfall, Old Forest, Fansipan Mountain climbing); Launching the program to stimulate tourism, reduce ticket prices to visit Fansipan Cable Car KDL; Launching the tourism stimulus program: tourism businesses register to participate in the program with specific discounts and promotions for each service to attract tourists (accommodation, meals, tours, ...) Accompanying and supporting tourism businesses to overcome difficulties caused by Covid's influence, Lao Cai province will also issue policies to support businesses.



There have been 108 tourism business units across the province participating in stimulating demand activities, committed to reducing prices. There are more than 50 accommodation establishments with discounts of 10 -66%, 27 restaurants with discounts on food services, 4 tour operators with 20-50% discount ...

Lesson: Phan Phuong - Hoai Thu