Chairman of the conference, Mr. Hoang Quoc Khanh - PCT of Lao Cai Provincial People's Committee, had a speech to open the Conference. Attending the conference were representatives and leaders of departments and branches of Lao Cai province: Culture, Sports and Tourism; Information and communication; Labor, Invalids and Social Affairs; Planing and Investment; Finance; Transportation and Construction;... representatives of People's Committees of districts, towns and cities; Culture and Information Offices of districts, towns and cities; Lao Cai College; Thai Nguyen University Branch in Lao Cai; service business units: travel, accommodation in Lao Cai province, VNPT Lao Cai, Viettel, Mobiphone,...

At the conference, delegates and businesses listened to Mr. Nguyen Hoang Duong - ezCloud expert introduce digital transformation applications in tourism and analyze the trend of information technology application in tourism activities. Delegates also participated in a seminar with the theme "Digital transformation trend in tourism activities". At the conference, issues such as the application of information technology in tourism development in Lao Cai province, agricultural development strategy associated with tourism of the province, tourism marketing solutions in the digital transformation, were discussed. connecting tourism and agriculture, the role of women and ethnic minorities in the application of 4.0 technology in tourism business activities have been evaluated and analyzed by experts in an intuitive and straightforward manner.

Especially at the Online Marketing and Digital Transformation Experts Conference, many advices and solutions were given to the organizations of the Provincial Tourism Association, the Sa Pa Tourism Association; businesses dealing in accommodation establishments, travel businesses, tourist transport; typical accommodation establishments and homestay business households in the province so that the tourism industry can adapt to the COVID-19 epidemic. One of the solutions of Lao Cai Tourism is to use the Laocaitourism application on your application stores.

Digital transformation in tourism is an inevitable global trend, but with the impact of COVID-19, Lao Cai needs to transform faster so as not to slow down.

Bui Ha